Marketing that makes
players stay,
spend & return.

Lolli is the full-service iGaming marketing agency built for operators who want breakthrough growth, retention that compounds, and creative that converts.

JMKPARTL
40+ iGaming operators growing with Lolli
500M+ Players reached globally
3.2x Average ROAS delivered
62% Average retention lift
30+ Markets & jurisdictions served
Player Acquisition CRM & Retention Influencer Marketing Creative Production Programmatic Ads SEO & Content Affiliate Strategy Sports Betting Online Casino Esports Betting Player Acquisition CRM & Retention Influencer Marketing Creative Production Programmatic Ads SEO & Content Affiliate Strategy Sports Betting Online Casino Esports Betting

Full-stack iGaming
marketing, built to scale.

From first click to lifetime value - we own every touchpoint of your player journey and optimize relentlessly.

Player Acquisition

Precision-targeted campaigns that bring in high-LTV players, not just volume. We combine paid media, programmatic, and affiliate networks to hit your FTD targets without inflating CPA.

Google Ads Programmatic Paid Social Affiliate

Player Retention & CRM

The money is in the players you already have. We build lifecycle marketing systems - segmented campaigns, triggered journeys, and bonus strategies - that keep players active and spending.

Email Marketing SMS & Push Bonus Strategy Re-engagement

Influencer & Streaming

We connect your brand with the right streamers, content creators, and communities across Twitch, YouTube, and TikTok. Authentic exposure that drives real deposits, not just impressions.

Twitch Streamers YouTube TikTok Discord

Creative Production

Thumb-stopping ads, landing pages, and brand assets engineered for the iGaming audience. We produce at scale - from static banners to video spots - all in-house, all on-brand.

Video Ads Banner Design Landing Pages Motion Graphics

SEO & Content Marketing

Dominate organic search in your markets. We build topical authority through keyword-rich content, link acquisition, and technical SEO tailored for iGaming's competitive landscape.

Technical SEO Link Building Content Strategy Review Sites

Analytics & Attribution

Know exactly what's driving deposits. We build custom attribution models, reporting dashboards, and conversion tracking setups that give you real-time visibility into every marketing dollar.

Attribution GA4 & BI CRO Testing Funnel Analysis

We speak iGaming
fluently.

Most agencies dabble in iGaming. We live it. Every strategy we build is shaped by the realities of regulated markets, player psychology, and platform compliance.

  • 1

    Compliance-First, Always

    We operate across Ontario, UK, Germany, Sweden, and 25+ other regulated markets. Every campaign we run is built with jurisdiction-specific compliance baked in - not bolted on.

  • 2

    LTV Over Volume

    We're not interested in vanity metrics. Our acquisition strategies target player quality - the depositors who come back, bet more, and drive your bottom line over the long haul.

  • 3

    Vertical-Specific Expertise

    Casino, sports betting, poker, esports - each vertical has different player behaviors, seasonality, and creative requirements. We know them all deeply and execute accordingly.

  • 4

    Speed Without Sacrifice

    The iGaming calendar moves fast. We're built for rapid execution - creative, campaigns, and optimizations deployed in 48-72 hours when timing matters most.

+247%
FTD Growth
€1.2M
Revenue Generated
Monthly Player Deposits
Retention Rate
+62%
vs. industry avg of 18%
ROAS
3.8x
Across all channels

Results that actually move
the needle.

Real numbers, real operators, real growth. Here's what happens when iGaming-native marketing meets serious execution.

Casino Operator - LATAM
Player Acquisition + Influencer
22K
FTDs in 90 days
41%
CPA reduction
Deployed a combined influencer + programmatic strategy across Brazil and Mexico. Localized creative with culturally relevant messaging drove a 41% drop in CPA while more than tripling first-time deposits in under three months.
Sports Betting Platform - UK
CRM + Retention Marketing
67%
Reactivation rate
2.9x
Player LTV increase
Rebuilt the operator's entire lifecycle marketing stack - segmented by activity tier, bet history, and sport preference. Automated campaigns with personalized offers increased reactivation by 67% and drove a 2.9x lift in average player LTV.
Online Poker Room - Global
SEO + Content + Paid
400K
Organic visitors/mo
#1
Rankings in 6 markets
Built a content engine from scratch - 200+ strategy and review articles, 3,000+ link placements, and full technical SEO overhaul. Achieved #1 rankings across 6 core markets, generating 400K organic monthly visitors within 12 months.

Every corner of iGaming,
covered.

We specialize exclusively in gaming and betting verticals - no generalist fluff, just deep domain knowledge that drives results.

Online Casino
Sports Betting
Poker
Lottery & Bingo
Esports Betting
Crypto Gambling

From audit to results
in 30 days.

We move fast. Our onboarding is designed to get campaigns live and delivering within weeks, not months.

01

Discovery & Audit

Deep-dive into your current marketing, player data, competitive position, and market opportunities. We find the gaps and the wins.

02

Strategy Build

A custom 90-day growth roadmap built around your specific markets, verticals, and business goals - with clear KPIs from day one.

03

Creative & Launch

We produce all assets in-house and launch across channels simultaneously. Full compliance checks before anything goes live.

04

Optimize & Scale

Weekly optimization cycles. We iterate on what works, kill what doesn't, and continuously reallocate spend toward your best performers.

05

Report & Grow

Full transparency dashboards updated in real-time. Monthly performance reviews with clear attribution to every dollar spent.

Questions answered.

Do you work with new or early-stage operators?
+
Yes - we work with both established operators and newly licensed brands. Our Launch package is specifically designed for operators entering a new market or building their marketing foundation from scratch. We'll start with a brand audit and go-to-market strategy before any spend is activated.
How do you handle regulatory compliance?
+
Every campaign we produce goes through an in-house compliance review before launch. Our team is familiar with ASA (UK), MGA, AGCO (Ontario), Swedish Gambling Authority, and other major regulatory bodies. We stay current on rule changes and proactively flag anything that could put your license at risk.
What markets do you operate in?
+
We've run campaigns across 30+ markets including the UK, Germany, Canada, Sweden, Netherlands, Brazil, India, Japan, and the US (where state regulations permit). We also work with global offshore operators who target player bases across multiple regions simultaneously.
What's your minimum contract length?
+
All packages require a 3-month minimum commitment. This isn't arbitrary - meaningful results in player acquisition and retention take time to compound. In our experience, operators who commit for 6-12 months see dramatically better ROI as campaigns optimize and retention programs mature.
Can you manage our affiliate program?
+
Yes. Affiliate program management is available as a standalone service or as part of our Scale package. This includes affiliate recruitment, commission structure design, partner vetting, fraud monitoring, and performance reporting across your affiliate network.
How do you measure success?
+
We align KPIs with your business goals from day one - typically FTDs, CPA, player LTV, GGR, and retention rate. You'll have access to a real-time reporting dashboard, and we run structured monthly reviews to ensure we're tracking against targets and adjusting strategy where needed.

Ready to grow your
player base?

Tell us about your operation and we'll be in touch within 24 hours.

We got your message. Expect to hear from us within 24 hours.